What's in a Name?

The power of a name and its value has long been seen as being of major importance. Everyone recognizes someone or something by their name. How does a name influence a person’s character, a company’s character?

Choosing a name requires deep reflection, you want different, you want captivating, you want people staring at your billboard. You want people to turn at the mention of your name.  What does your business name express?  Intelligence? Power? Success?  When incorporating a company, a good name is one that reflects your corporate identity. It needs to be memorable and meaningful.  Is your corporate name distinct, or does it sound like or look like another name that could lead to confusion?  Do you want to develop a distinctive brand name that will be easily recognized? Will everyone know you by your name, will your product or service be easily recognizable in the marketplace?


A fundamental component of the Company Formation process is determining the availability of your name for use across all Canadian provinces and beyond.  Carswell Legal Solution’s team will assist you by providing a search which targets different variations of your name to determine all similar corporate entities that may be registered with the various governments in Canada, including Quebec English and French names as well as Canadian Trademarks. Our Comprehensive Name Search will provide an overview of names that are similar or names that sound alike phonetically.  Our Comprehensive Name Search report will also record all similar corporate entities and will list all trade names being used in Canada by consulting various telephone directories and additional databases.  The report also consists of a “Name in Use Report’ which provides information on name usage by indicating where the name is being used and in what area of business.  The Report also contains Domain Names, key information for your potential website, something that can become your biggest ‘Marketing’ and business tool.   

The report is delivered to you in an easy to read PDF format.  This report is unique in its word pattern association and very effective in identifying confusion with other names. It will bookmark different reports and include highlighted summaries where necessary.

When incorporating, request the Comprehensive Name Search Report.  Receive an in-depth analysis of your name and get more information and insight. Avoid potential legal problems and let us inform you up front of identical or similar corporate names, trade names or trademarks that may cause confusion across Canada.

Click here to see a sample report.

For more information, please email Cyberbahn.onlineinfo@thomsonreuters.com or contact us at 416-306-3070 or 1-800-267-0183.


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